To wear a traditional “charro” costume is not for anyone. Symbol of Mexican creoles, this costume requires aplomb, gallantry and attitude. Dressing like a “charro” is to tuck up into the identity of a noble and passionate people, which the same sings his joy than his pain.
Alejandro Fernández essence belongs to this description, artist through and through, he is a modern representative of a legion of “charros” singers; authentic ambassadors of the Mexican identity.
Alejandro Fernández (Mexico City, 24/04/1971), is the receiver of a rich artistic legacy which he has honored with his personal contribution, giving to the romantic Mexican song a development starting from the tradition, but harmonized with the modernity.
In 1992 he launched his first homonym album that reported unusual sales for this kind of music. The audience was surprised by this new and fresh traditional Mexican music, which allowed him to summon a younger public for this gender that seemed to be forgotten.
His definitive entrance to the Mexican market was in 1995 with the album “Que seas muy feliz”, where he included the song “Como quien pierde una estrella” that created a new audience between the young public for the romantic Mexican music and became the new hymn for the “ranchero” kind of music. The song changed Alejandro´s career drastically and broke record sales for ranchero music, and opened the door for other music territory by being included in pop music radio stations.
Meanwhile other artists are talking about the “crossover” singing from Spanish to English; Alejandro is one of the few singers who became a superstar making the transition from ranchero music to pop music. This duality began in 1997 with “Me estoy enamorando”, a collaboration with producer Emilio Estefan, this one sold over 3 million copies around the world, consolidating him as an international star.
In 2009 he launched his most ambitious project, two discs at the same time, the both sides of Alejandro his two genres: “Tradición” (Tradition), the ranchera music, and “Evolución” (Evolution) his modern pop, both are his “Dos Mundos” (Two Worlds). A year latter in an intimate and acoustic atmosphere he sang the biggest hits from “Dos Mundos” and recorded live: “Revolucion” (Revolution).
After 18 years Alejandro has sold seventeen million copies over the world, a very solid career with an impressive number of awards and recognitions like two Latin Grammys and a star in the Hollywood Walk of Fame. He has released 18 albums and his voice has allowed him to do duets throughout his career with artists like Placido Domingo, Gloria Estefan, Julio Iglesias, his father Vicente Fernández, Miguel Bosé, Beyoncé, Nelly Furtado, Mario Frangoulis, tenor Jose Carreras, among many others. Touring around the world he has reunited more than 15 million people in more than 20 different countries. Alejandro is an authentic ambassador of México. It couldn’t be other way; the man carries Mexico in his blood.
by GA+PEMA